Period: October - December 2016
Women’s brand Libresse launched promo-packs of pads with boxes in different designs. Our aim was to raise sales of promo packs in Armenia, Georgia and Kyrgyzstan. We created special online puzzle games with nice presents for the winners. However only those who bought promo-packs of Libresse could become the winners. As a part of promotion we provided TV placement, which included production of the TV copy and developing media plan for the biggest channels in Kyrgyzstan. The result of the campaign was stunning: promo-packs were sold in 1 month instead of 3 months!