Brand: Libresse

Period: May - September 2016

Project Description

One of the most creative campaigns of 2016 was made for women who are not afraid to live fearless. We offered girls from Georgia, Armenia and Kyrgyzstan to participate in online marathon. They had to complete 7 fearless tasks during 21 days and make posts in their social networks. Campaign was extensively supported via offline promo, Facebook, print media, online magazines and local celebrities. The main prize was trip to India where the winners had different activities connected by the idea “live fearless”.

We launched web-site which changed 3 times during the project (click the link to explore the web-site):

  1. Announcement and recruiting
  2. Marathon
  3. Awarding

Watch full video about the project