Brand: Libresse

Period: December 2015 - now

Coverage: 92 000 contacts, Armenia, Georgia, Azerbaijan, Tajikistan and Uzbekistan

Project Description

To raise awareness about brand Libresse among the youngest consumers we developed special educational lessons for girls at schools. Highly professional doctors and psychologists completed lessons for 10 000 – 15 000 girls in each country. They also gave girls Libresse kits consisted of Libresse pads, leaflets, book markers, calendars and puzzles. The campaign was so effective that 3 waves of promotions were launched, each lasted for 2-3 months.