Period: December 2015 - now
Coverage: 92 000 contacts, Armenia, Georgia, Azerbaijan, Tajikistan and Uzbekistan
To raise awareness about brand Libresse among the youngest consumers we developed special educational lessons for girls at schools. Highly professional doctors and psychologists completed lessons for 10 000 – 15 000 girls in each country. They also gave girls Libresse kits consisted of Libresse pads, leaflets, book markers, calendars and puzzles. The campaign was so effective that 3 waves of promotions were launched, each lasted for 2-3 months.