Period: May - September 2017
In summer 2017 we decided to beat last year success of Live Fearless campaign for Libresse. We invited superstar from Armenia Nazeni Hovhannisyan and famous Georgian TV host Manika Asatiani to participate in the project. We organised the most fearless trip to Sicily where celebrities tried diving, climbing, surfing and other extreme activities.
We made huge announcement of the contest based on professional videos filmed during the trip. For the project promotion we used online (Facebook, Instagram, Google Adwords, YouTube, banners on popular web-sites) and offline (sampling in public places in the capitals) tools.
Contest included of 3 tasks (one task for the week) and by the end of the third week we had more than 1800 posts in social networks!