Period: 2018
In 2018 we launched a mobile app - TENA AR for Turkey, where pack is getting alive. Consumer downloads the app from Appstore or Google play, directs his camera of the phone to the pack and watches interactive instructions how to use a product, how it look like in 3D and orders a free sample.
Animations shows how Pants are comfortable for people when moving and that they have an anatomical shape of the human body.
Stages of realization:
- UI development, AR setup (markers and staff), interactions (rotation, zoom and tap to demonstrate)
- modeling of Pants, animation of Pants
- icons, promo pictures, UI of the app
